Mathnasium of Burlington
The challenge with this account was making math – a subject that many dislike – look fun, while also offering useful, educational content for parents. To do so, I created content that celebrated students’ successes, provided a behind the scenes look at life as a “mathlete,” and offered lots of useful information for parents.
Some of my successes were:
— Increasing post frequency by 600%
— Increasing post engagement by 250%
— Maintaining a consistent, effective content calendar